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Google | Shoppers Stop
Directed & shot by: Stephen Ashwell
Produced by: Sam Breen
Production Company: Across The Pond
For this case study film for Google I traveled to India to document how Shoppers Stop, one of the largest multi-brand retail stores in India, worked with Google to connect digital marketing spends with offline sales. With the help of Google, Shoppers Stop were able to trace steps of customers from online to offline.
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