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New Look | Be The Trend

Directed by: Stephen Ashwell

Cinematography by: Nancy Jones

Production Company: The Northern Film School

I directed this commercial during my final year at The Northern Film School which won 'Best in Brief’ at the the NAHEMI Kodak Commercial Awards.


We had a great time making this commercial which was shot entirely on one single roll of Kodak 200T 16mm film using an Arriflex 16SR2. The brief was to create a commercial that showed New Look to be a fun and relaxed fashion retailer when compared to the world of high fashion.

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