New Look | Be The Trend

Directed by: Stephen Ashwell

Cinematography by: Nancy Jones

Production Company: The Northern Film School

I directed this commercial during my final year at The Northern Film School which won 'Best in Brief’ at the the NAHEMI Kodak Commercial Awards.

 

We had a great time making this commercial which was shot entirely on one single roll of Kodak 200T 16mm film using an Arriflex 16SR2.

 

The brief was to create a commercial that showed New Look to be a fun and relaxed fashion retailer when compared to the world of high fashion. This was the first commercial I directed and I've not looked back since.

Gallery